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Business Management
Intermediate
Short Courses

Digital Marketing Essentials

SEO, paid media, content and analytics with a live campaign project.

LBC Academy
UK Accredited
Digital Marketing Essentials
Duration
12–18 months
Next intake
Rolling intakes
Mode
On-campus & Blended
Awarding Body
LBC Academy

About this programme

The Digital Marketing Essentials at London Business Campus is designed to combine rigorous academic content with practical, industry-relevant skills. Delivered by experienced lecturers and accredited by LBC Academy, the programme equips students with the confidence and competence to excel in their chosen field.

What you'll achieve

  • Develop industry-ready skills aligned with UK awarding body standards.
  • Build a portfolio of assignments, projects and presentations.
  • Gain mentorship from qualified academic and industry practitioners.
  • Pathway to further study or career progression on completion.

Units

Indicative unit structure. Final syllabus is provided on enrolment.

  1. 01
    Introduction to Digital Marketing
    Week 1
  2. 02
    Search Engine Optimization (SEO)
    Week 2
  3. 03
    Social Media Marketing
    Week 3
  4. 04
    Pay-Per-Click (PPC) Advertising
    Week 4
  5. 05
    Analytics and Strategy
    Week 5

Cohort progress

Live enrolment
Seats filled68%

Limited seats remaining for the upcoming intake. Reserve your place today.

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